Virtual Assistance for Artists & Creatives

Let me help you CREATE more.

Do you feel like all your time is spent running your creative business, rather than actually creating? I can give you more time to create and build, knowing the logistical details are competently attended to.

Our Services >

Is a Virtual Assistant the Right Fit for You?

If your creative business is growing beyond what you can handle as one person…

If you are great at making art, but struggle with the business side of things…

If your art organization needs more than volunteers can offer, but you aren’t ready to hire full-time staff…

If you don’t have the time or skills for, or simply don’t enjoy, certain tasks, but know they are important…

If you only need help here or there…

If you just want your life to be easier and less stressful…

It may be time for a Virtual Assistant.

Woman wearing a flannel with rolled up sleeves standing at work table with one hand holding paper and pen, the other typing on laptop. Painters pallette and shipping supplies scattered on table.

We offer support at the level you need it.

Assistance Management Consultation

About the Founder

Amanda Smith

Amanda has been managing logistics for over a decade. Before they founded Everyday Potential in 2021, they specialized in Event Planning and Project Management for the nonprofit sector. As an artist themself, they understand and appreciate the unique challenges creatives face, and they’re here to help.

About Amanda >

Headshot of woman with short black hair smiling and wearing a yellow denim jacket

“Amanda has been my Assistant for the past few years, and she’s been a game changer. She’s proactive, detail oriented, and consistently dependable. She brings calm, clarity, and consistency to every project, communicates clearly, follows through, and has truly helped my business to grow." 

- Adam Eaton, Photographer and Director of Rochester Artist Collaborative

“Working with Amanda and having her a part of the Sons of Eve project was nothing short of amazing. Amanda went above and beyond, helping us create our playbill, helped with ticket sales and just offered a great professional experience. I will definitely call on Amanda in the future for assistance with other projects, her hard work and dedication is beyond great! So glad she worked with us!”

- Carrington Reynolds, Actor and Co-Writer, Co-Executive Producer of Sons of Eve